Read the article and find out what’s in store this time.

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With this post we come to the third secret of personal branding. If you have read the previous two posts you would know what Nance Rosen is about to discuss here. So having deliberated upon attention and emotion in the earlier blogs, she touches upon the final secret in the trinity of personal branding which is memory.
In fact for this particular one we have taken the link from her personal blog. So you can  actually read all of the secrets together once again with some new interesting insights as well.

For memory in particular she says if you are communicating with the outside world stick to your own self. Nance believes that there is no problem in this world which cannot be solved through communication. She further stresses that if you have great communication skills by saying things, clearly, crispy and compellingly you can find solutions to grave problems.

In fact she is so steadfast in her belief that even in social media forums she never deviates from the topic of communication. Language she says is in her bones and she doesn’t have to recall anything from memory. A person’s individuality is defined by his beliefs and philosophies towards life. So it’s important to recognize what are the things you stand for or what is your authentic mind so that on the very mention of certain things your name pops up in people’s minds.

For the original article click here.

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As Nance Rosen takes up the second secret of personal branding and deliberates on it, we give you a sneak peak into the article and allow you to ponder on how generously we use emoticons when it comes to displaying our emotions. Nance Rosen very clearly argues that “Emoticons are the equivalent of wearing the same dress or jacket everyone wears.”

She further adds that when it comes to personal branding it is even worse because more than anything else it conspicuously shows a lack of effort on a person’s part to acknowledge another’s presence. Do you think building personal brand is easy if we put in minimalist efforts? No. You can never get it easy without any hard work. So in whichever profession you are if you wish to be successful, try to build an emotional connect with people. The bottom line is you should be able to grab people’s attention, ignite emotion and then incredibly burn into their memory.

Read this article and discover deeper truths about personal branding. But make sure you look out for the last secret in the upcoming post.

to be continued…..

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Under these instances when people already get to see a snapshot of your website without even logging into it, don’t you think your chances of being in the reckoning really takes a nosedive?  People have a look at your site for a split second and decides whether or not to visit the site. This can be really detrimental to your business because if they don’t seem to like the preview they might as well give it a skip without even going through the content or even trying to find if it can cater to their needs.

So what are the ways in which you can augment your site’s appeal?

# As they say first impression is the last impression, it cannot be more true than this. When your site appears as a snapshot, the content is almost illegible. So the only thing that stands out is the design or to be more precise any one particular feature that the users may find fascinating. Usually the pages are littered with a lot of icons which distract the users or confuse them to no ends. Hence they simply decide to skip your site. But by incorporating a particular feature that you think your users might be interested in can actually turn things around for you.

# Make your interface look as distinctive as possible by using colors that grab your users’ attention easily without making it too jarring. So try not to use too many colors as that can make your website look cumbersome.

# Since the readers can make very little out of your website, try to catch their attention through a compelling headline. Sometimes well written sub-heads also go a long way in attracting a readers to your website.

# Last but not the lease remember that although your content is incomprehensible from a snapshot, at least try to give your users the impression that it is a readable content by breaking it into several neat paragraphs. Sometimes long, unbroken sentences can repel the readers from visiting your website.

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Let’s drill down a little deeper and start analyzing the first secret that is attention in three very important segments through this article.

In the weeks to follow we would present the remaining analyses as and when they appear. Till then stay well and tune in to our blog from time to time for all the latest happenings from around the world of social media.

So finally it’s happy weekend and happy reading to all of you guys from Team Atlas!

to be continued……

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So after months of intense speculation, Stealth Startup has finally lifted the veil off the photo centric service which has been exclusively designed for smart phones. This perhaps comes at a time when we had all been desperately craving for a platform where we could share things with only a handful of very special friends without having to bother about others taking a sneak peek. So by restricting the number of friends to only 50, Path doesn’t allow one to share things outside those 50 most trusted friends. But now the question that is crossing everyone’s mind is why the number 50?

The official blog of Path explains that number 50 has been taken from the research findings of Oxford anthropologist Robin Dunbar. He considers 150 as the highest number of social relationships that can be handled by neocortex, the part of the brain used for conscious thought and language.

The new service looks like it has a bright future ahead taking into consideration, the big names that are involved including former Facebook developer Dave Morin, Napster co-founder Shawn Fanning and Macster co-creator Dustin Mierau. Moreover with celebrated investors, like actor Ashton Kutcher and Ron Conway pouring in huge amounts of money, Path has a clear edge.

Now for those of you who are wondering how Path works, here’s a quick overview.

* First sign in for the service. You would be able to track your friends through e-mail addresses or phone numbers.

* As the service is available only for iPhone as of now, take snaps with the same and post them, with tags for people, places and things.

* Unlike most social networks, here you have control over who sees your photo. You can also track friends who have viewed your photographs.

So whether Path can cut ice with people or not of course remains to be seen. But for the time let’s explore the new service and discover the unknown.

Read the official blog of Path for more insights into the photo service.

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While surfing the Net we came across a very interesting article that focuses on 25 worst high-tech habits. Sounds a little weird. But if you read through the article you would invariably find at least some of these habits in your personality for they are so commonplace that we hardly bother to pay attention. But they actually have the potential to take monstrous proportions and hamper our tech lives in a big way.

So there you have this article that not only takes a dig at the bad habits, but also comes up with some really wonderful fixes you would enjoy going through.

To read the article click here.

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There are, however, ways which can help rejuvenate these websites and enhance sales by leaps and bounds. You can quickly browse through some of the steps in this
article.

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By slowly emerging as a tool for discussions and communications with the probable employees, social media is thus giving the whole recruitment scenario a completely new dimension. In fact before applying for a vacancy, candidates can now engage in valuable discussions with the employers which is expected to give them a complete understanding of how is it like working in that particular company and whether they should eventually go ahead with the opportunity or not.

Aside some companies in a bid to strengthen relationships with the existing employees are working greatly on their communications by setting up Intranet etc which provides a central location for internal blogs, company news, discussion boards, recognition, polls and education. These channels are all customizable and employees can participate according to their likes and preferences.

So the companies which have already incorporated these technologies are the trend setters. And taking a cue from them, many companies are likely to follow suit in future. This is indeed good news, taking into consideration how it can help build a strong work force that would be hard to reckon with.

To know more about these companies and their work force strengthening techniques click here.

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The need for sustenance induces one to build huge network of friends and acquaintances. We desire them most when it comes to accomplishment of tasks and responsibilities. But why is that when we are bogged down by workload we tend to forget them, ignore them or simply fail to squeeze  some quality time for them? Although we know if we let them slip  away for too long, we may have to starve after a while.  And yet do it time and again.  So what should we do to keep relationships alive?

Read this article by Chris Brogan for more deeper insights on how to build and grow relationships.

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